Why Responsive Design is Important and Google Approved

Can you recall the shrunken model of a desktop website in your telephone, the place it’s a must to pinch and zoom to see something? It was possible not an optimum expertise!

Because of this, again in 2015, Google rolled out a change to the search engine algorithms which now consider an internet site’s cell presence as a rating sign. The date was aptly named Mobilegeddon. This motive alone can justify why responsive design is essential!

Simply put, an internet site must be user-friendly on a smartphone.

If it isn’t, your model could also be shedding out on leads and gross sales.

In truth, 40% of users have gone to a competitor’s web site after a poor cell expertise.

What is a responsive web site?

A responsive web site modifications the structure to supply an expertise based mostly on the machine getting used, particularly very best for cell viewing.

A cell responsive web site contains design components similar to:

  • Readable textual content with out requiring zoom
  • Adequate area for faucet targets
  • No horizontal scrolling

Did you understand the variety of smartphone customers internationally surpassed 2 billion in 2016?

Websites not optimized for all these smaller screens can expertise a decline of their search engine rankings. This implies that they don’t seem to be getting discovered on-line.

It’s true that over 60% of searches on-line now come from a cell machine.

To guarantee your web site gives an expertise tailor-made to handheld gadgets (with out making a separate app), take into account why responsive design is essential as a cell answer.

Importance of Responsive Web Design

Source: Volusion

Let’s get into the main points concerning the why and the way.

First of all…what the heck is cell responsive design and why must you care?

What is Responsive Web Design?

Responsive net design (RWD) creates a system for a single website to react to the scale of a person’s machine—with one URL and one content material supply. A responsive web site has a fluid and versatile structure which adjusts in line with display screen dimension.

The significance of responsive net design is that it gives an optimized searching expertise.

Basically, your web site will look nice and work nicely on a desktop (or laptop computer), a pill, and a cell phone’s browser.

Get this:

In the previous, builders constructed a couple of website with a view to accommodate totally different display screen sizes. With the variety of machine varieties on the market available on the market right now, this appears utterly inefficient…proper?

Now you may perceive why responsive net design will not be a shiny development anymore, however extra of a shift within the pondering behind constructing web sites. The time period was really coined in 2010 by web designer Ethan Marcotte.

“Responsive web design offers us a way forward, finally allowing us to design for the ebb and flow of things.” -Ethan Marcotte

Having a cell responsive web site is not only another choice—it’s a requirement!

MAS responsive web design for mobile

Benefits of Mobile Responsive Design

The primary good thing about a responsive structure is the assure that any person on any machine could have one of the best expertise attainable in your web site. And, probably the most constant.

Website responsiveness can be an effective way to refine the content material in your website, ensuring that folks utilizing a cell machine are solely seeing probably the most important data.

With the Google algorithm replace, a responsive net design will increase visibility on search engines like google—as a result of it’s mobile-friendly. A website with an efficient cell expertise will present up in search outcomes above one with out.

Why Responsive Design is Important for Business

  • Increase attain to clients and purchasers on smaller gadgets (tablets & smartphones)
  • A constant expertise that may improve lead technology, gross sales and conversions
  • Analytics, monitoring, and reporting can all be in a single place
  • Time and value on-site content material administration is decreased
  • Stay forward of the competitors (even 44% of Fortune 500 companies aren’t mobile-ready right now!)

Note, that there are two different strategies by which to supply a mobile-friendly expertise. The first is known as Dynamic Serving, which makes use of the identical URL however totally different HTML and CSS code. Pages acknowledge the machine they’re considered on, and serve up the proper code.

The second methodology, is a separate cell website altogether. When customers go to on a cell machine, they’re despatched to a unique mobile-specific URL.

As lengthy as the proper steps are taken to optimize totally for cell customers, probably the most helpful methodology actually depends upon any given state of affairs. Figure out which works one of the best on your on-line presence, earlier than diving into it.

Google accounts for over 5.7 billion searches performed on the internet every day.

The Google-recommended configuration for smartphone-optimized websites is responsive net design.

Google even gives a mobile responsive test, so to see how simply a customer is in a position to use your web page on a cell machine. You merely enter a web page URL and obtain a rating.

Google Mobile Responsive Test | Why Responsive Web Design is Important and Google Approved

SEE ALSO: 5 Most Common Web Design Mistakes to Avoid Right Now

44% of Fortune 500 companies are not mobile-ready at this time!Click To Tweet

How to Make a Responsive Design

There are numerous issues to consider when making a responsive structure. It is a course of that requires a design system and hierarchy of content material throughout gadgets.

The three predominant elements of a responsive net design embrace:

  • A fluid grid
  • Flexible textual content & photographs
  • Media queries

I’ll clarify every additional.

A Fluid Grid

The grid is an important ingredient for making a responsive structure.

Now, grids aren’t something new.

Web designers have used grids for constructing web sites because the starting. However, up to now, these grids had been mounted width and didn’t lend themselves to assist a fluid web site structure.

A fluid grid used for responsive websites will make sure that the design is versatile and scalable. Elements could have constant spacing, proportion, and might regulate to a selected screen-width based mostly on percentages.

flexible grid responsive web design for mobile


The commonest display screen sizes for responsive design are:

Large desktop
1220 px and extra

960 – 1219 px

Tablet (Portrait)
768 – 959 px

Mobile (Wide)
480 – 767 px

479 px and fewer

With a fluid grid, customers could have one of the best expertise on no matter display screen they view your responsive web site on.

Flexible Text & Images

The technique to show textual content varies relying on what machine a person is viewing your website on, however it ought to be readable it doesn’t matter what. On cell responsive web sites, there is a chance to extend font dimension and line top (the spacing between every line of textual content) for legibility.

Flexible textual content and pictures regulate inside an internet site structure width, in line with the content material hierarchy set with the CSS (stylesheet). Text can now be legible whatever the finish person’s machine. With a versatile container (throughout the grid), textual content can wrap with a rise in font dimension on smaller gadgets.

Flexible photographs can show to be tougher due to load instances on smaller machine browsers. But these photographs can scale, crop, or disappear relying on what content material is important to the cell expertise.

flexible images responsive design for mobile

Media Queries

This is code that powers the flexibleness of a structure on responsive web sites. Media queries specify the CSS to be utilized accordingly, relying on a tool’s breakpoint (for instance, iPhone portrait orientation or iPad panorama orientation, and so forth.).

Media queries enable for a number of layouts of a design, which use the identical HTML-coded net web page.

media queries responsive web design for mobile

There are different areas that may assist outline and refine responsive net design for cell.

Take a glance:

User Testing of Responsive Websites

The details about how customers work together along with your website is invaluable and value investing in, to create an optimum expertise for them.

There are some ways you may conduct person testing to get probably the most helpful suggestions attainable.

Sites like Peek or UserTesting.com present person testing for a small payment, or free. Unconventional strategies similar to in-the-wild testing and card sorting may also assist uncover unsuspected ache factors.

Browser and Device Testing for Responsive Design

Make certain a responsive design structure is suitable with all related browsers and retains the integrity of your person expertise & design.

Don’t rely solely on dragging the browser out and in to check a responsive net design for cell; strive viewing a website on as many bodily gadgets as you may.

You’ll be stunned at what could also be uncovered from one working system to the subsequent.

Inspiration from Responsive Websites

As with any design challenge, discover different responsive web sites that execute responsive net design in artistic methods.

This could be so simple as enthusiastic about the next questions:

  • Which web sites or apps do you incessantly use in your cell phone or different moveable gadgets?
  • Why do you like one website over others that may present comparable providers?
  • Do you like their cell expertise or desktop expertise?

Finding solutions to those questions may help you discover ache factors that you might have by no means observed throughout your on a regular basis searching.

responsive web design for mobile

Responsive Website Design Examples

One of my favourite websites to take a look at responsive design finest practices on the internet is Media Queries. The website is a set of inspirational web sites utilizing media queries and responsive net design, curated by Eivind Uggedal.

Check out a few of these responsive web site design examples.

Responsive Web Examples: Slack

Responsive Web Example: Stripe

Cornell University
Responsive Website Design Example: Cornell University

Mobile Responsive Design: Medium

The Future of Responsive Design for Mobile

We know that Google is requiring the next optimized components for an efficient mobile-friendly person expertise utilizing responsive net design:

  • Text that’s at a readable dimension, with out the necessity for zooming
  • Content which inserts a tool’s display screen, with out the necessity for horizontal scrolling
  • Links & buttons that are adequately spaced out, in order that tapping will not be tough
  • Reasonable load instances for pages
  • No use of Flash! (I’m hoping most of you might be saying, “what is Flash?”)

The rise in cell gadgets is simply the start of a shift to extra handy net utilization. It’s needed to verify your web site could be considered wherever by your customers on any machine, as wearables similar to smartwatches turn into extra fashionable.

Is My Website Mobile-Friendly?

You can simply take a look at to see in case your web site is responsive, by checking on Google’s useful instrument.

Take the Google responsive take a look at now, to search out out the place your website stands. Test Your Site

Did you get a inexperienced gentle? Excellent, your web site passes the Google responsive take a look at. You could already know why responsive design is essential on your web site customers.

Seeing large crimson X’s? Start taking the steps in direction of an internet technique that features an optimized expertise for cell customers. Remember, the modifications to Google and responsive design don’t have an effect on tablets right now, however with responsive net design, you’ll be forward of the sport after they do!

Responsive Design Best Practices

Nowadays your web site must look nice and work nicely on a desktop, a pill, and a smartphone’s browser. A responsive net design may help obtain this.

This article solutions the query, “what is a responsive design?”. There are three elements of a responsive net design: fluid grid, versatile textual content and pictures, and media queries.

Remember the significance of responsive net design for your online business. It helps you:

  • Increase attain to customers on all gadgets
  • Maintain a constant person expertise which will increase retention
  • Consolidate analytics, monitoring, and reporting
  • Decrease time and value on-site content material administration
  • Compete in your business with different manufacturers

Google drives 96% of mobile search traffic and recommends responsive design as a finest apply. Because responsive net design is mobile-friendly, it helps improve visibility on search engines like google, which in flip can imply extra guests to your web site.

More site visitors leads to higher lead technology, added conversions and elevated gross sales—three large the reason why you want a responsive net design!

Can you share different causes why responsive design is essential?

Share your feedback beneath!

FreshSparks is a branding company providing brand strategy, web site design, and digital advertising and marketing providers. We may help you construct a responsive net design, and guarantee your website is ranked on Google. Contact us today to talk about your subsequent challenge.

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