Best Nonprofit Website Design Inspiration (2020 Edition)

Creating the very best nonprofit web site design and model expertise generally is a problem for each new and mature organizations.

Here’s why:

Impactful net design for nonprofits have to be greater than only a digital brochure, however lower than a hungry on-line gross sales machine!

And, past being on a funds, nonprofits typically should discover a technique to make their trigger very related to a distinct segment target market. An viewers that can also be being focused by oodles of cause-based e-commerce, and for-profit companies.

It comes right down to creating brand awareness with a compelling on-line id.

In a world consumed by social media exercise, viral campaigns supply non permanent publicity for some nonprofits. However, this doesn’t make up for a weaker net presence that focuses solely on info, knowledge and a company’s agenda of motion gadgets.

The finest nonprofit web sites have to:

So, how do you ship this expertise?

Let’s tackle this widespread query first:

What ought to a nonprofit web site design embody?

An efficient nonprofit web site design ought to act as a model consciousness software to create pleasure round a trigger and to generate continued help.

When designing a nonprofit web site, organizations want to make sure that their brand story is being informed. And, that the model id is showcased correctly utilizing design parts from model fashion pointers.

At the top of the day, the identical elements of business branding ought to apply to a nonprofit.

There are many solutions to the query “what ought to a nonprofit web site design embody?” It can differ for every group’s objectives, from a person expertise, branding, and advertising standpoint.

SEE ALSO: Top 10 Things You Need to Create a Brand

If you might be on the lookout for nonprofit web site design examples and finest practices, listed below are a number of must-have website features to think about. (You can definitely use the identical techniques for a enterprise web site as properly.)

1. Engaging photographs, graphics, and video

Visuals to help model storytelling is essential while you create a nonprofit web site design.

Did you understand:

The mind processes visuals 60,000 times faster than text!

This implies that your content material is far more compelling and fascinating when your nonprofit web site design consists of high-quality:

  • Photographic imagery
  • Infographics displaying knowledge or course of
  • Videos and vlogs

Use engaging images, graphics and video on your nonprofit website design - One Drop | 2018 Best Nonprofit Website Design Inspiration

The nonprofit net design for One Drop is very partaking and attracts you in with vibrant imagery, graphics, and video.

Visual content material can lead to guests spending more time in your web site. This is a superb web site design tactic for search engine marketing! A person’s time on website generally is a optimistic (or destructive) sign for Google, thereby affecting rating in search outcomes.

2. Effective use of white area

Now, you might be most likely considering that this can be a throw-away tip.

But hear me out:

White space for a web design doesn’t essentially should be “white”. It’s a approach so as to add respiratory room across the content material in your nonprofit web site design to enhance person expertise and model notion.

Here’s an instance the place the design features a good quantity of white area, despite the fact that it makes use of darkish images and shade/texture within the background.

Effective use of white space on a nonprofit website design - Upstream International | 2018 Best Nonprofit Website Design Inspiration

Source: Upstream International

Studies have proven that a web site design with ample white area enhances issues like:

  • Comprehension of data  (Lin, 2004)
  • Customer satisfaction and delight  (Chaperro, Shaikh, and Baker, 2005)
  • Prominence/give attention to content material or merchandise  (Olsen, 2002)
  • Trust and credibility  (Stanford University, 2004)

three. A distinguished, international Donate button

If you might be prepared to hitch a trigger or contribute with a donation, what’s the very first thing you search for on nonprofit web site design?

That’s proper:

The large ol’ DONATE button.

This could appear so apparent. However, in our analysis, we discovered this key call-to-action (CTA) hidden or lacking on quite a few prime nonprofit web sites!

In reality, many web sites on the market lack , clear call-to-action.

Ensure your nonprofit website design has a prominent global Donate button - Malala Fund | 2018 Best Nonprofit Website Design Inspiration

Source: Malala Fund

Think about how distinguished the Join or Donate button ought to be to your explicit nonprofit web site design and person expertise.

Should or not it’s a hyperlink in the principle navigation?

Or ought to or not it’s pulled out by itself as an enormous coloured button that draws clicks?

One factor is for positive: make the Donate button simple to search out for potential donors!

In the case of a for-profit enterprise, this call-to-action ought to characterize an important factor your buyer ought to be doing once they go to your web site. Is it to purchase now? Or to schedule a name? Think about the appropriate directive and, properly, be direct!

SEE ALSO: 5 Most Common Website Design Mistakes To Avoid

Think about how prominent the Donate button should be for your particular nonprofit website design and user experience, but make it easy to find for donors.Click To Tweet

four. Responsive design for desktop and cellular gadgets

These days, most customers are accessing their browser from a cellular gadget.

In reality:

Website visitors from cellular looking has already surpassed that of desktop looking!

Use responsive design for mobile and desktop devices | 2018 Best Nonprofit Website Design Inspiration

Source: Stone Temple

Be conscious of what proportion of customers in your nonprofit web site are visiting from a cellular gadget. You’ll have the ability to see what this knowledge really is, by Google Analytics.

From there, decide whether or not you want a very mobile-first technique. Or, merely a constant person expertise for all gadgets with efficient responsive net design.

SEE ALSO: Why Responsive Design is Important and Google Approved

5. Strategic search engine marketing (search engine optimization)

First issues first, be certain that Google Analytics is put in in your not for revenue web site. It’s the quickest, best and most cost-effective (learn: free!) technique to collect ongoing knowledge about website visitors, guests, habits…and extra.

Successful search engine optimization isn’t a one-time implementation, relatively an ongoing exercise that happens regularly. This ensures the very best outcomes to your funding over the long-term.

Key areas to give attention to with search engine optimization are:

  • Researching opponents to leverage alternative
  • Focusing on long-tail key phrases
  • Publishing high quality content material regularly
  • Encouraging engagement by way of social media
  • Building high-quality backlinks to your website

Successful SEO is not a one-time implementation, rather an ongoing activity that occurs on a regular basis. It ensures the best results for your investment over the long-term.Click To Tweet

6. Consistent weblog content material publishing

Consistently including new and informative content material to your nonprofit web site design is vital for profitable search engine optimization and constructing visitors.

Most importantly, it nurtures relationships and creates belief with present or future members of your group.

A nonprofit web site weblog would possibly embody this kind of content material:

  • Important updates concerning the group
  • Recent efforts to assist the trigger
  • Trends or information tales concerning the trigger

If your nonprofit is running a blog persistently, you could have a technique to doubtlessly generate 67% more leads!

Consistently adding new and informative content to your nonprofit website design is important for successful SEO and building traffic.Click To Tweet


The above six parts are the commonest ones to incorporate in a top-notch nonprofit web site design. However, there are others that you just would possibly implement to reinforce the person expertise, resembling:

  • An accessible, easy-to-find Search field
  • Concise copy with related call-to-action
  • Events web page to encourage group engagement
  • Lead technology by way of varieties and popups

Best Nonprofit Website Designs in 2020

Now that you just’ve reviewed some nonprofit web site finest practices, you should still be questioning the place to begin for a brand new web site or redesign effort.

Take a have a look at these nonprofit web site design examples and finest practices!

Monterey Bay Aquarium Seafood Watch

Brand mission: To assist folks make higher seafood selections for a wholesome ocean.

Monterey Bay Aquarium Seafood Watch is an informational nonprofit web site design with an accompanying cellular app that gives sustainability scores for numerous seafood.

Best nonprofit website design inspiration - Monterey Bay Aquarium Seafood Watch |

Their score system has three easy ranges: keep away from, good various, and finest. The web site displays quantity of focused data sorted based mostly on the person’s curiosity.

You can see this in the principle pillars of their international navigation:

  • Ocean Issues
  • Seafood Recommendations
  • Consumers
  • Businesses and Organizations

The design for this nonprofit web site inspiration shows consideration to element with partaking imagery that tells a narrative. Clear call-to-action areas stand out with blue hyperlinks to maintain customers engaged.

And, it has nice white area!

Best nonprofit website design inspiration - Monterey Bay Aquarium Seafood Watch |

This cellular responsive website is easy, clear and minimal. Typography is cohesive and readable all through.

There is a transparent Donate button, with a coronary heart icon within the international navigation–accessible from anyplace on the location. The nonprofit web site design additionally has motion gadgets all through the interface, with out pressuring customers to donate.

This is a vital issue of their net presence since they’re asking customers to make a way of life change.

Rather than promoting a technique to help the sustainable seafood trade, the group helps customers “make better choices”. The website offers all people assets which embody companions, recipes, and proposals.

The language used on this website makes folks really feel like they’ve various and higher choices– relatively than believing that choices are restricted!

Room for enchancment on this nonprofit net design:

  • Add an SSL certificates for added safety and optimistic indicators to Google that the location is a trusted supply.
  • Reduce web page load time–the quicker the web page hundreds in a browser, the extra possible customers are to stay round.

Hope For Haiti

Brand mission: To enhance the standard of life for the Haitian folks, significantly kids.

Hope For Haiti is a Haiti non-profit group targeted on bettering the standard of life for the Haitian folks.

In celebration of the nonprofit’s 30th anniversary, a brand new model id was created and launched. The blue and pink colours within the new emblem mirror the Haitian flag whereas paying tribute to the colours utilized in Hope for Haiti’s authentic emblem.

Hope For Haiti | Designing a nonprofit website

A brand new model id is a chance for designing a nonprofit web site from scratch. And this new Hope For Haiti web site showcases all the very best practices together with partaking visuals, efficient white area, a distinguished Donate button, and extra.

Take notes from the screenshot above, and embody these parts to create the very best net design for nonprofits:

  • High-quality, emotional images
  • A video that tells a narrative
  • Infographics that again up the trigger
  • Clear call-to-action for donation
  • Consistent shade scheme

Room for enchancment on this nonprofit net design:

  • While the weblog does get articles revealed, the schedule is inconsistent and may profit from common publishing.
  • Blog articles might use social share buttons to assist enhance publicity.

Oxfam America

Brand mission: To deal with the basis causes of poverty and create lasting options.

Oxfam is an especially well-known group that works to assist these stricken by poverty, starvation, and injustice.

There is a big emphasis on donations when visiting their website. But, relatively than minimizing those that might not have the ability to donate cash, in addition they give customers the chance to search out methods to volunteer by taking motion of their communities.

2018 best nonprofit website design inspiration - Oxfam America

This nonprofit web site design makes use of vibrant contrasting colours in opposition to a white background. The shade palette makes being part of their trigger comes throughout as enjoyable and energetic.

Photography used all through their website elicits human emotion by depicting communities supported by the Oxfam group.

Oxfam encourages folks to be proactive and provides them numerous choices to “take action”. The major navigation is very simple, offering simply three choices that result in pages with secondary navigation.

From a brand strategy standpoint, Oxfam supplies a optimistic view of advocacy that’s targeted on group involvement.

Room for enchancment on this nonprofit net design:

  • Oversimplified navigation supplies a fast comfortable path for donors (with the distinguished orange Donate button), however different areas of the location can begin to lead down a sub-navigation rabbit gap. Although the breadcrumb navigation helps a person with orientation, the location might use a extra distinguished mega-menu of sub-navigation.
  • Text in numerous areas of the web site might learn too small on sure gadgets and might be elevated in measurement for higher readability.

Memphis Zoo

Brand mission: To protect wildlife by way of conservation, schooling and analysis.

The Memphis Zoo isn’t solely simply an academic expertise for the group and guests to the realm. Their group can also be obsessed with animal safety/rights, animal analysis, and bettering the zoo setting for animals.

Here’s the deal:

The sheer simplicity of the person expertise when first touchdown on the Home web page is what places the Memphis Zoo on our record of the very best nonprofit web site design.

2018 best nonprofit website design inspiration - Memphis Zoo

Vivid video footage of displays, animals, and the zoo setting performs within the full-screen background of the principle house web page space.

In the header navigation, three clear hyperlinks immediate customers to funnel into deliberate paths to conversion:

As the person scrolls down, extra partaking content material seems together with a secondary navigation bar.

The imagery all through this nonprofit web site design is wealthy and high-quality.

Room for enchancment on this nonprofit net design:

  • While the weblog does get articles revealed, the schedule is inconsistent and may profit from a daily cadence of publishing.
  • Blog articles might use social share buttons to assist enhance publicity.

Slavery Footprint

Brand mission: To construct consciousness of and create motion in opposition to pressured labor, human trafficking, and modern-day slavery.

Slavery Footprint is an interactive web site that prompts guests to learn how their life-style helps slavery. This is an especially troublesome matter to debate and even more durable to encourage customers to behave on.

This group is aware of the best way to inform story with their on-line presence.

According to their factual knowledge, lots of the items we eat for cheap costs come on the expense of low-cost or free labor with questionable working situations. Slavery Footprint takes a special method to elucidate this by utilizing eye-catching animations and pleasant illustrations. High-quality infographics present how we stay our lives in opposition to the stark existence of slaves around the globe.

2018 best nonprofit website design inspiration - Slavery Footprint

The person expertise right here isn’t typical for a nonprofit web site design.

First, customers take a survey to search out the way in which their very own life compares to individuals who work in factories making our clothes, automobiles, and numerous different on a regular basis gadgets.

Also, the survey exhibits how the gadgets you purchase contribute to the unhealthy slave ecosystem. The net design fashion makes use of a shade palette filled with vibrant but subtle colours with enjoyable and unconventional illustrations to maintain customers engaged. Illustrations present a tangible comparability, displaying the bounty of how we stay our lives in opposition to the stark existence of slaves around the globe.

2018 best nonprofit website design inspiration - Slavery Footprint

Room for enchancment on this nonprofit net design:

  • The web site isn’t as helpful on a cell phone, in comparison with desktop. The format isn’t at all times responsive and generally stalls on web page load.
  • The Donate button offers a 404 error message…uh-oh!

Best non revenue web sites: 2020 and past

An efficient nonprofit web site is at all times one of many greatest instruments in your advertising arsenal for producing model consciousness and constructing a group for giving.

In order to create a nonprofit web site design that meets the wants of your target market, first perceive who precisely that person persona is.

Then, think about together with the next must-haves as your nonprofit web site finest practices:

  • Engaging photographs, graphics, and video
  • Effective use of white area
  • A distinguished, international Donate button
  • Responsive design for desktop and cellular gadgets
  • Strategic search engine marketing
  • Consistent weblog content material publishing

An effective nonprofit website should act as a tool to create excitement around a cause and to generate continued support.Click To Tweet

Looking for the very best nonprofit web site design inspiration? Check out our picks for 2020:

What nonprofit web site design inspiration are you able to share with us?

Share with us within the feedback beneath!

Need assist with your enterprise or nonprofit web site design? FreshSparks is a branding company specializing in model technique and id, web site design, and digital advertising. We may also help you create a model folks love. Contact us to be taught extra.

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